Content writing includes any material which informs, guides or interests a brand’s audience but which doesn’t use that material to overtly sell a product or service. The goal is that the audience (and those the brand want to reach who aren’t already part of their audience) will read this content, get some value from it and think well of the brand who produced it. And if it’s done well they will want more, so it’s also important to have a long-term plan and goal for this type of copywriting.
Content writing is mainly for websites and can include blog posts, how-to guides, white papers, infographics and articles – this content can also be repurposed for emails and e-newsletters. It’s closely linked to SEO because this type of content can be used to drive traffic to your website. In some cases, content writing will also apply to print material such as brochures and magazines.
What’s the difference between content writing and web copywriting? Content writing generally covers content that’s outside the core pages of your website, whereas web copywriting focuses on the core of your website – the home page, about us, landing pages, product pages etc.
I really love reading (and writing!) content which makes me want to engage, share and like – and I’m definitely not alone in that. Check out some of my previous work, and fill in my contact form and let’s have a chat about your content requirements.